01 PROFESSIONAL
MY KNOWLEDGE LEVEL IN SOFTWARE
INDESIGN
95%
PHOTOSHOP
ILLUSTRATOR
70%
SKETCH
%75
INVISION
75%
ADOBE ACROBAT
85%
TRELLO
80%
02 PORTFOLIO
03 Experience
2020 - Present
Freelance Graphic Designer
Greater Chicago Area Transition to freelance
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Produced annual reports, white papers, marketing and advertising materials for a local investment company.
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Designed quarterly sports programs for a local school district, along with custom team and athlete composites and banners.
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Created logos, calendars, brand awareness materials and annual report for local municipality, along with street banners for its public works department.
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Developed Powerpoint presentations and marketing materials for a variety of healthcare continuing education companies.
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Built new logo designs for a heavy equipment company, wellness salon, and a consumer
shopping company. -
Created brand awareness items for an consulting, learning and development company.
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Designed and developed brand guidelines for two different companies.
2018-2020
Relias
UI/UX Designer/Graphic Designer
(acquired OnCourse Learning Healthcare Group November 10, 2018)
Graphic Design
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Directed and helped execute marketing materials for social media, digital, and print to increase brand awareness and consistency in design across all brands.
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Designed billboard ads for a client campaign to help smokers quit.
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Coordinated and performed photo shoots for features in print and digital, as well as the Nurse.com nursing excellence program.
Oversaw the design and production of e-publishing and visual media marketing material, which included several initiatives and campaigns.
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Directed the look and feel of the Nurse.com Digital Editions, which took a 30-year print magazine to a digital-only format in 2017.
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Oversaw design of our annual Nurse.com National Nurses Week Digital Edition. The e-magazine features about 20-30 pages of content every year and has won multiple digital excellence awards, such as the APEX Grand Awards, NAHCR Media Award, dotcom Platinum Award, ASHPE Gold Award and Hermes Award.
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Designed two annual nurse salary survey reports in 2018 and 2020, with 20-30 charts each, to help readers easily digest the information. These assets helped us drive customer leads.
Educational Engagement Opportunity — Opioid Epidemic landing page: https://resources.nurse.com/opioid-epidemic
Designed an opioid landing page for a free continuing education campaign for nurses. After it launched, it turned into a multi-year campaign for our client and has reached nurses in all 50 states and around the world.
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UX Designer
Worked closely with teams of engineers, product managers, marketing strategists, and content specialists to deliver user-first solutions to complex pain points.
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Conducted user research by looking at their behavior through data analytics tools such as HotJar and Google Analytics.
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Gathered and evaluated user requirements in collaboration with product managers.
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Leveraged site analytics to identify opportunities to improve the site experience and conversion rate optimization(CRO).
Took a user-centered design approach and rapidly tested and iterated my designs by creating wireframes, site maps, flow diagrams, and high/low interactive prototypes.
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Prepared and presented mockups to internal teams and stakeholders.
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Presented UX design concepts to the project stakeholders for review and feedback
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Conducted A/B testing to assess user impact of specific UI elements.
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Drove development in communication for clear design guidelines, libraries, and assets.
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Worked closely with development team to implement design vision.
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Re-desiged existing URLs to better adapt to mobile devices.
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Created, maintained, and oversaw brand awareness for multiple sites under the Relias umbrella.
2013-2018
OnCourse Learning
Healthcare Group
(acquired Gannett Healthcare Group December 29, 2014)
Creative Manager 2017-2018
In support of the company mission, as a Creative Advertising Services Manager I provide designs, and digital content for e-publication platform digital resource guides including Readz. Also includes creating marketing materials by using programs such as photoshop, InDesign, or Adobe Creative Suite. In addition, in a edition to coordinate, manager and direct photoshoots.
My position allows me to lead and direct the design and production of visual media used for advertising and publishing. Oversees creation of art, photo, and layout design. Establishes and implements design and format standards and processes to produce consistent and high quality results.
Contract with vendors and approves and coordinates projects to ensures that project/department milestones/goals are met and adhering to approved budgets.
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Sr. Designer 2013 to 2017)
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With the acquisition of Gannett Healthcare Group by OnCourse Learning, I transitioned to the Corporate Marketing team. One of my roles was to facilitate the brand transition of Gannett Healthcare Group and Nurse.com to OnCourse Learning. During this time, I helped execute brand and style adjustments to follow the OnCourse Learning Brand Standards.
I had the opportunity to keep my role with the acquisition in publishing to continue the print and digital publications for nurse.com. Managing a bi-weekly print publication cycle that produced the healthcare magazine, Nursing Spectrum, Nurseweek and Nurse.com.
A member of the brand management team.
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Provide design services to OnCourse Learning’s different divisions - Financial Services, Healthcare and Real Estate - such as, flyers, postcards, textbook covers, magazine covers, infographics, logos, magazine articles, web banners, social posts, etc.
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Responsible for magazine productions and app productions
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Practice agile marketing and work within sprints
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•Assist in the management of outsourced projects
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Design covers and or all editorial layouts within specified regions working in collaboration with the editorial staff and Art Director for all print publications.
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Designs art for client sponsored initiatives, Pubset clients, direct mail pieces, and various web marketing
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Assist online team with coding for various email and web design
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Provides other art assistance as needed to various GHG departments as well as outside clients
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Responsible for the production and layout of ads and editorial materials. Uploads files to web-press printer. Trouble shoots files as necessary with CSR at the printer.
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Providing assistance for the coordination and oversight of projects assigned to the department and all of the designers.
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Working closely with the art director on planning and executing various assignments to the department. Tracking the progress/status of various projects and other designer responsibilities.
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Designed and developed client sponsored education initiatives
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1992-2013
Gannett Healthcare Group,
Sr. Designer 2008 to 2013
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Direct the design and layout for four biweekly regional nursing publications, and a monthly physical therapy and a quarterly occupational therapy publication.
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Coordinate editorial and advertising materials for production, working in Adforce and InDesign. Ensure proper placement of content, and follow through
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to delivery to printer.
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Design covers, national and regional features, and continuing education pieces using InDesign within the Saxotech system.
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Design job recruitment ads for clients to run in print publications.
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Perform touch ups and color correct photos in Photoshop.
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Responsible for prepress check, layout and posting files to printer on production days.
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Work closely with sales and editorial staff to ensure adherence to
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production deadlines.
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Provide photo coverage of subjects and events.
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Conceptualize and propose designs for corporate and client-sponsored initiatives.
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Continuing Education/Online Designer 2008 to 2008
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Designed print and online materials for Gannett Education Marketing, including weekly house ads for print and digital magazines using Adobe InDesign, Photoshop, Illustrator and CS4.
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Designed brochures, fliers and PowerPoint presentations for continuing education tours and lectures; story boards for “NurseTV” television commercials; and interactive email blasts using DreamWeaver.
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Redesigned customized CEDirect and PearlsReview retail Web pages.
Photography Art Director/Art Director December 2004 to 2008
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Designed and created concepts for editorial photographs that appeared on covers and inside layouts of national and regional publications.
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Managed freelance photographers on assignment for five regional publications.
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Selected, enhanced and color-corrected images for print production.
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Worked closely with editorial directors and managing editors in conceptualizing graphic elements to complement special features and photo essays.
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Performed on-site art direction in Iraq, New Orleans, Hollywood and numerous hospitals across the country.
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Production Director/Photography Coordinator 2002 to 2004
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Worked with editorial and production directors in five regions, coordinating and directing photo shoots.
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Evaluated cover designs for each region, in addition to the responsibilities outlined below as production director of the Greater Chicago regional magazine.
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Production Director (February 1998 to December 2002)
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Managed the production process of the Greater Chicago regional magazine and worked with the executive, sales and editorial teams from start to finish, including design, layout, typesetting and proofreading.
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Coordinated and directed photo shoots for the Greater Chicago edition.
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Played a key role in redesigning the magazine and developing the company’s brand, including creating logos and marketing material.
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Defined best practices and implemented work flows to maximize efficiency.
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Production Director 1998 to 2002
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Performed layout and design duties for editorial and advertising departments using a four-color process and camera-ready artwork.
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Worked closely with other departments and outside vendors to complete special projects, including promotional fliers, marketing materials, cover wraps and direct-mail pieces.
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Supported existing company branding throughout the production process.
1990-Present
Special Effects Assistant
Assist with the special effects team of numerous movie sets, which have included “Wanted,” “Nightmare on Elm Street,” “The Unborn,” “The Express,” “The Lake House,” “The Weather Man,” “Road to Perdition,” and “Miracle on 34th Street.”
01 PROFESSIONAL
MY KNOWLEDGE LEVEL IN SOFTWARE
INDESIGN
95%
PHOTOSHOP
90%
ILLUSTRATOR
70%
POWERPOINT
85%
KITTL
50%
WORKFRONT
80%
SKETCH
75%
ADOBE ACROBAT
75%
LOVE WHAT I DO
100%
HAPPY CLIENTS
Rust-Oleum
Huggies
Health Alliance Plan
Floor Coverings International
Johnson & Johnson
Capella University
Phoenix University
Baylor University
Kaplan University
Chamberlain University
Wound Care Education Institute
Elite Learning (Colibri)
Livestrong
CW Equipment
Empower Wellness Salon
Softly Solutions
City of Genoa (Genoa IL)
Forthright Financial
Fitzgerald Health Education
California Smokers Hotline
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